Why KW Icon Luxury

Global Reach, Local Expertise.

As part of a worldwide network, our properties receive maximum exposure — locally, nationally, and internationally.

Elite Agents of Excellence.

Our KW ICON Luxury agents hold themselves to the highest standard — continuously trained, globally connected, and dedicated to delivering outstanding client experiences.

Tailored, High-End Service.

From curated property showings to custom marketing and negotiation strategies, we treat every client and every home with the attention it deserves.

Unmatched Marketing & Exposure.

Your listing will benefit from luxury-level branding and distribution channels to reach affluent buyers worldwide.

Sell With Confidence. Market With Impact.

For Sellers

When you list with KW ICON Luxury, you choose a team that knows how to position your home to win. We focus on what matters most: maximum exposure, the right qualified buyers, and a top-tier result that reflects your home’s true value.

Our approach is bold, strategic, and built to outperform the market. Through premium, high-impact marketing, precision pricing, and elite negotiation, we protect every dollar of your equity while driving maximum demand. As part of the world’s largest real estate brand, we leverage KW’s global network to reach qualified luxury buyers not only locally, but across international markets.

You’ll have a dedicated luxury advisor leading your sale with clarity, accountability, and high-level expertise—so the process feels smooth, elevated, and completely under control.

Your home deserves standout representation.
We deliver results that match its worth.

Find a Home That Reflects Your Lifestyle

For Buyers

Luxury buyers expect more than a property, they seek a lifestyle, a level of refinement, and a home that reflects who they are. At KW ICON Luxury, we understand the standards, preferences, and discretion that high-net-worth buyers expect, and we tailor every step of the journey around your vision.

Whether your goals include architectural beauty, investment strength, privacy, prestige, or a home designed for exceptional living, we curate options that align with your style and your future. Our advisors draw from far more than market listings, we tap into exclusive networks, private offerings, off-market estates, and confidential opportunities shared only among top luxury agents. You’re not just buying a home; you’re securing the right lifestyle.

For Agents

World-Class Luxury Property Training

KW Luxury provides elite-level training designed to help agents master the high-end market. From advanced negotiation strategies to luxury branding and client experience, our programs give you the skills needed to serve affluent buyers and sellers confidently.

Local Luxury Property Evaluation Training

Understanding luxury begins with recognizing value. KW ICON specialized local training helps agents accurately evaluate luxury properties, understand premium features, analyze market trends, and position homes effectively for high-end clientele.

Begin Your Journey to Elevate Your Career With Us.

Luxury Real Estate

The world of luxury real estate demands excellence. If you have the drive and the proven track record, we have the platform to amplify your success. Let's have a confidential conversation about your future in the upper tier of the market.

This website may only be used by consumers that have a bona fide interest in the purchase, sale, or lease of real estate of the type being offered via the website. The data relating to real estate on this website comes in part from the MLS® Reciprocity program of the PropTx MLS®. The data is deemed reliable but is not guaranteed to be accurate.